Our Story

Corazón de Jerez is the workshop of José Quiñonez, a jeweler with seven years at the bench, formed through apprenticeships with master silversmiths in Zacatecas. Last year his designs earned third place in the local design contest.

The arracada is more than an earring in Jerez — it is an emblem of the town, worn at fairs, weddings and charreadas. José works within that tradition and pushes it forward, drawing each piece by hand and making it exactly once.

From our workshop in Jerez de García Salinas, we ship worldwide and welcome visitors by appointment.